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The world's first solid purple shampoo bar with Biotin!

Safe for blondes, grey & white hair: color-treated, highlighted, & natural.

Neutralizes unwanted brassiness and yellow undertones.


How to use:

Post-shampoo, wet bar & "paint" on from lengths to ends for even toning. 
Finger-comb hair to detangle; let sit for 1-3 minutes for desired toning intensity. 
Rinse, repeat or use as a leave-in conditioner. 


  • Enriched with Biotin to boost shine, reduce dullness & strengthen your hair
  • Enjoy smoother, stronger & more vibrant blonde hair after just one use! 
  • Free of parabens, phthalates, silicones, sulfates, & artificial fragrance
  • Reduces single-use plastic: saves two bottles of liquid shampoo/conditioner
  • Made in the USA with quality ingredients
  • 4OCEAN CERTIFIED: For every shampoo or conditioner bar, 4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines

Kitsch Purple Toning Solid Conditioner

  • Biotin

    Boost your haircare ritual with Biotin to help promote stronger, thicker-looking hair with a silky, frizz-free shine.

    Coconut Oil

    Coconut Oil locks in moisture to help deeply hydrate your strands from within and reduce breakage for stronger, shinier, healthier-looking hair.

    Shea Butter

    Enrich your routine with ultra-moisturizing Shea Butter to help soothe your scalp, strengthen your strands, and reduce breakage for shiny, luscious hair.

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