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The world's first solid purple shampoo bar with Biotin!

Safe for blondes, grey & white hair: color-treated, highlighted, & natural.

  • Neutralizes unwanted brassiness and yellow undertones.
  • Enriched with Biotin to boost shine, reduce dullness & strengthen your hair
  • Enjoy smoother, stronger & more vibrant blonde hair after just one use! 
  • Free of parabens, phthalates, silicones, sulfates, & artificial fragrance
  • Reduces single-use plastic: saves two bottles of liquid shampoo/conditioner
  • Made in the USA with quality ingredients
  • 4OCEAN CERTIFIED: For every shampoo or conditioner bar, 4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines

Kitsch Purple Toning Solid Shampoo

  • Biotin

    Boost your haircare ritual with Biotin to help promote stronger, thicker-looking hair with a silky, frizz-free shine.

    Castor Oil

    Nourish your hair from roots to ends with the help of Castor Oil, a strand-strengthening and scalp-balancing oil for clean, healthy hair.

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